The primary goal of a well designed online presence is to attract visitors to your website. But boosting site visits is only one part of the equation. You are in business to sell your product or service, right? So how do you make a better connection? How do you convert a looker into a lead? By using a landing page.
What is a landing page?
Getting more visitors to your website is great. But it is useless if you don’t have the means to capture information and follow up. The point is to drive traffic that in turn drives sales. Enter the landing page. A landing page is a simple page that offers something to the visitor in exchange for their contact information. A white paper, eBook, coupon, discount voucher, insider report or tips are typical offerings. Once they’ve ‘opted in’ to receiving the offering you will now have the opportunity to email them and nurture them through your sales process. The idea is to influence them to purchase by continuing to market via email, phone calls or social media. And offering a unique piece of information will help establish your credibility as a subject matter expert.
Tips for creating a productive landing page
Keep your landing page simple with brief, bulleted content that is contained above the fold. Add a relevant high quality image whenever possible. Include a form to capture the contact information of your website visitor. It’s best not to include your main navigation bar at the top of the landing page. If your visitor’s only option is to complete the form odds are they will do so. Omitting the homepage navigation has proven to increase conversion rates significantly. Make sure that your content is concise and well written with a strong call to action.
Putting that landing page to work
Traffic can be directed to your landing page in many ways such as a promotional call-to-action button on your site, a live link in your website text, a pay-per-click ad or even a QR Code on printed marketing material like the back of a business card. Social media can also be used to promote your offering and drive more visitors to the landing page. Another benefit to capturing visitor information is that most web software will track and segment the data including the specific source of the visitor. And that’s great information to help you decide where and how to focus your advertising efforts.
Landing pages have proven to be effective for any size business across a variety of industries. And the more landing pages you create the bigger net you can cast. Landing pages are a simple affordable way to build your business.
So what are you waiting for? It’s quick and affordable to set up and it works: Call us to get started this week!