Evolve Systems recently tweeted this article on Twitter to all of our followers: Mashable – Consumers Now Spending More Time On Mobile Apps Than the Web. An excerpt:
Consumers are spending more time on mobile apps than on the web for the first time, a new report claims.
Flurry compared its mobile data to stats from comScore and Alexa, and found that in June, consumers spent 81 minutes per day using mobile apps, compared to 74 minutes of web surfing. (See chart below.) The shift comes as combined tablet and smartphone shipments eclipsed those of desktops and notebooks for the first time, according to a recent report by Mary Meeker, partner at Kleiner Perkins Caufield & Byers.
Flurry found consumers spend 9% more time, on average, using mobile apps. The report found that the growth in mobile app usage came mostly from more sessions per user, rather than longer sessions overall.
This is rather interesting. As 3G and 4G coverage expands and grows ever faster, you’d think we’d see a sharp uprise in the number of mobile phone users surfing the Internet from their mobile phones. And yet, according to this study at least, mobile apps are being used more often than mobile web browsers.
Why is this? Perhaps one of the reasons is because mobile apps are better designed experiences than websites with a mobile component. For instance, when you log on to Facebook on your phone, are you using your browser to to go www.facebook.com, or are you downloading and using the Facebook application, which is linked to www.facebook.com but not as explicitly? Mobile app developers seem to know a thing or two more about designing a proper user interface and experience than mobile website developers.
This is one area where Evolve Systems stands apart from the crowd. We’ve had extensive experience building mobile friendly websites that provide just as meaningful of an experience as most mobile apps. Our CMS is uniquely suited to building high quality, usability friendly mobile websites, and our shopping carts and e-commerce platforms makes shopping and buying products from a mobile phone incredibly intuitive and easy to manage, both for the buyer and seller. As studies like the one on Mashable show, more and more people are using their mobile phones for every day common items and tasks. Can your business not afford to be cutting edge and mobile savvy?
Contact Evolve Systems today to find out how we can make your website more mobile friendly.