Facebook was created as a way for college students to share information and photos with fellow students. Over the past few years, it has developed into a way for anyone with an email address to connect with friends and family. Most recently, the addition of ‘pages’ has allowed businesses to reach out to their customers and potential customers in ways that were unimaginable just a few short years ago.
Facebook is a wonderful tool for businesses large and small. It allows people to identify with their favorite products and companies on a personal level, and to interact with a real person, rather than a robot or answering machine. Here are a few of the best ways to use facebook:
1. Share news and upcoming events. The Facebook news feed is instant- when you post something, your followers will most likely see it right away. This is great for offering special discounts, reminding people of events they may want to attend, and directing people to your website or blog when you have a new product or something else to share.
2. Interact with your customers. When people are asked for opinions and feedback, they feel more invested in your company/brand. Ask your customers what they like best about your company, or what could be made better. Chances are, you will gain some valuable feedback that you may not otherwise receive. Feedback like this will help you improve your business.
3. Post a lot, but not too much. What I mean by that is don’t post sporadically, but don’t overwhelm your follower’s news feeds either. No one wants to have to scroll through a bunch of posts by the same person/company every time they log in. Post a few times a week, or once or twice a day and do it consistently! The exception to this is replying to current posts. You should always reply to people when they ask a question or offer information. This goes along with #2 above. Interacting with clients will never hurt you.