Twitter is essential for businesses looking to network and/or have direct contact with their customers. You can think of Twitter as being your own personal microphone for making announcements. It may seem difficult to say what you need to say in 140 characters or less, but it does get easier. Twitter was not created for people to write, it was created for people to connect.
Twitter is really a public form of instant messaging. It gives consumers an opportunity to voice their praise/opinions/concerns, and gives businesses an opportunity to respond. The most common method of using Twitter is by sharing small snippets of thought, and replying to others’ small snippets. Each tweet can be re-tweeted (which is a great tool when offering a new promotion or discount) and replied to.
A less common method of using Twitter involves searching. There is a search bar on each twitter page- just enter a term such as ‘iphone 4s’ or ‘vikings game’ (just kidding- stay away from that term!) and you will instantly see what people are talking about when it comes to each term. Is the iphone popular? Of course it is. Do people have negative thoughts on it as well? You bet, and now you can see what they are. That is just one example- you can search for literally anything you want and you will most likely get results!
The bottom line with Twitter is that it gives your customers a chance to truly connect with you at all times. It’s customer service, promotion, brand building, and networking all in one.
On that note, follow us on Twitter, and stay tuned for our next social media post!