Managing your brand reputation is an investment of time and tasks that will pay great dividends in the long-term. You may not see immediate results, but you will be building a solid reputation capable of withstanding a storm. The challenge is to make the time and tasks a priority every day or week, enough to keep your brand fresh. We compiled this list of best practices in the art of managing brand. What do you do to manage your brand that we didn’t mention here? Let us know in the comments.
Keep your website fresh. Because your website is the first stop for a prospect, a solid first impression is critical. If your site’s style or content is dated your brand will struggle. Don’t head them off at this early pass. Websites can mean the difference between success and failure.
Stay social. Keep your customers in the loop every time your company does something newsworthy. Utilizing social media platforms to distribute your good news is a powerful way to build brand trust and awareness. The social sites also tend to rank fairly high in search results so you don’t want to miss the opportunity to be found and be relevant in your industry.
Consider your personal brand. Like it or not, your personal online brand does impact your business. Customers, investors and prospective employees will search for every piece of information available. Using the same guidelines for both your personal and business brands will help improve your overall online reputation. See the last line of this post about personal brand.
Blog consistently. Well written articles posted consistently can do so much for your brand online. They increase your visibility in search, drive traffic to your site, build trust with your customers and position you and your team as experts. Add the distribution of that content to your network through social sites and the blog becomes a power tool.
Manage reviews. The key to managing your customer reviews is to treat your customers with respect in every interaction. The result will show up in the reviews they post about your company. Highlighting your customer experiences on your website creates a positive expectation that will help in the case of a negative review. And don’t shy away from reviews. We recommend making it easy for your customers by adding a review section to your website.
In our next post, we’ll take a closer look at how your personal brand can impact your business brand and offer some suggestions for making it all work together. When it comes to building your brand, you want to cover every angle.