In the last few articles we’ve been exploring the topic of mobile ready websites. We started out by explaining the need for a Mini Me website then went on to discuss your mobile site from your customer’s perspective. In this discussion we’ll tackle the topics of eCommerce and overall usability of your mobile ready website. The goal here is to present helpful, valuable points on a technical topic in a simplified, easy to understand way. Leave your comments at the bottom and let us know if we’ve hit the mark.
Timing with eCommerce really does matter
When it comes to eCommerce the timing and order of steps in your process does matter. And that timing is even more important for the mobile user. For example requiring registration too early in the process has the potential to turn users away. Some best practices regarding eCommerce:
- Make browsing easy and registration optional
- Allow purchases as a guest but promote registration
- Enable autofill of data for registered users
- Provide a click-to-call button for complex or detailed orders and requests
- Add a save to cart feature for users who might need to return later
Optimizing for mobile really does matter
We’ve talked a lot about your landing page but ultimately every page on your website should be optimized for the mobile user. Some best practices regarding optimizing for the mobile user:
- Make every page mobile ready to eliminate zooming and users missing a call to action
- Use high quality images (for products) that can be easily enlarged for better viewing
- Keep as much functionality as possible in a single window to avoid switching windows
- Explain your user’s location requests as fully as possible
- Make sure your page content loads in logical order (specifically for mobile)
Check out the GoMo Meter
We found this really cool analyzer that will evaluate your website and rate it on performance and readiness for multiple screen sizes. The tool can be found on this Google page about halfway down the page on the right. The analyzer will rate your mobile and desktop page speed, provide a user experience rating and make a list of suggested fixes to improve performance. This page also offers some in depth whitepapers on mobility and websites for mobile users.
The bottom line
Some businesses and industries have a more urgent need to be mobile ready and user friendly. But ultimately every business will have to deal with the multiple screen issue. Users will continue to demand easy access and fluid navigation from a variety of devices. And with the rapid advance of devices like wearable technology the challenge will be to keep pace and capture every possible user and make them a customer.
Did we do it? Did we hit the mark on this topic? Please let us know in the comments below.