In our blog last week we emphasized the importance of having a website that is mobile ready. Nearly every business must have a Mini Me version that is easy to navigate. We shared some facts from the experts and their insights on the growing demand. This week we will look at your Mini Me mobile ready website from your customer’s point of view.
Searching from a handheld equals ready to act
All mobile users are goal oriented; they expect to get what they want from a mobile ready site easily, immediately and on their own terms.
Now that’s rather demanding. Or is it? Think for a moment about your own personal experience with your handheld or mobile device during a recent search. If you were searching for a gas station, a coffee shop or even booking a reservation you were ready to buy and just wanted to get it done. This point truly emphasizes the need to be mobile ready. Your customers are ready to buy and you need to be ready when they find you.
What they see first really does matter
Your website landing page should serve a number of purposes like a welcome, marketing and promotional page. Mobile ready websites need to perform differently. Here are a couple of points to get you started:
- Keep a call to action obvious and located in a prominent space
- Keep the menus short – long words can require zooming out or swiping side to side
- Make navigation easy- best practice: use your logo as a navigation button
- Turn on the autocomplete feature to reduce the amount of typing required
What they experience next really does matter
Again, your mobile ready website needs to perform differently for the mobile user. Site search functionality must be streamlined and very efficient. Here are a few functionality points to consider:
- Site search box or tool- make it easy to locate preferably at the top of your website
- Site search effectiveness-make sure a search returns relevant results and avoids zero results
- Site search filters – provide simple filter options to make search more efficient
To eCommerce…and beyond
The simple suggestions we’ve made here are the basis for making your website mobile ready. In our next article will discuss eCommerce transactions, forms and overall usability. As with all our posts we focus on making technology easy to understand and to implement for your business needs. By the way, are we on track with this topic? Let us know in the comments.