2013 is all about mobile for businesses and consumers. Mobile internet usage is projected to overtake desktop internet usage by 2014. Most smart phone users never let their device be more than a few feet away from them. It’s no longer uncommon to watch TV and be using your tablet or phone at the same time or shop in a retail store will surfing online.
We shop, get information, exchange information and rely on our mobile devices more and more each day.
So as a small business – you must have your website mobile accessible at the very least and provide a unique and tailored experience for the mobile user in the best of all worlds. A little vocabulary to get out of the way…
- Mobile Friendly – your website is designed in a way to make it useable on a mobile device, probably not an ideal user experience but the ability to navigate, see text and pictures, contact you or place and order is so compromised that your web visitor abandons the site in favor of an easier to use site – small image sizes, no flash and clickable phone number and easy to locate address information is important
- Mobile optimized means that the site will reformat itself for specified devices called out in the website coding. Buttons accessible with a thumb or by swiping, content formatted for screen size, and images optimized images to appear correctly are the kinds of issues addressed with mobile optimization.
- Mobile Website – sometimes using the term, responsive design, takes into account the user experience regardless of the mobile device your visitor is using. It’s a pared down version of the main website with thoughtful use of space and data so it provides a complete experience in a mobile setting.
- Mobile App – a downloadable application designed the unique product and/or services you offer with a streamlined path for sales, information or reference to make the customer experience match and exceed expectations. You should use careful consideration in developing a mobile app. It could easily be the most expensive to maintain.
We are increasingly mobile in our behaviors and our need for information. Considering that some 46% of consumers are unlikely to return to a mobile site if it didn’t work properly it’s important to have a mobile strategy in place.
Like to learn more? Our next webinar will dig a bit deeper into mobile technology and how you can plan your next move.