Oh the good ol’ days…create a website, well really an online brochure and BAM! Done. That’s all that was needed. Your business could be found online, if need be, and that was good enough.
Those days are gone forever. We are a digital society to be sure. Did you note that Facebook turned 10 years old yesterday?
So now a successful web presence plan includes not only your website but also:
- A plan for continued search engine optimization
- An intentional way to monitor your competitors, industry changes and needs of your ideal prospects and customers
- Content creation and distribution across several platforms
- Social media engagement
- And let’s not forget a method to measure all our efforts and the results we are getting
Now this kind of effort looks a whole lot different than stale old website that probably sat dormant for years.
So how we get there from here you might ask? Evolve Systems has been using a process consistently over the last few years that has proven successful for businesses making the transition from ‘website to web presence’ – because it’s much more than just choosing the right website platform.
Start with an audit
What does your current web presence look like? Where are you active? What kind of results are you getting? Are there best practices to implement for better results? What is the competition up to? What is the big area of opportunity to take your business to the next level? — This is an eye opening experience for many businesses and their internal teams.
Use strategy to sort and prioritize options
Next comes the strategy phase where we take our learnings from the audit, match them up with company initiatives and goals and begin crafting the website and web presence that will help to produce the desired results.
Build and design a website to integrate with other online tools
Then and only then do we involve our design partners and development teams to being the design and build of the project. The resulting refreshed site or brand new site is now an online marketing tool that can be integrated with other online initiatives like SEO, content marketing and social media signals to deliver the best or most relevant messages, to the best prospects in the places where they are ‘hanging out online’.
Market your site so it can be found and create greater reach
Some businesses are lucky to have the internal teams to market their new sites and participate in online communities. Others need assistance in getting messages posted and following up on engagement opportunities or even the option to outsource these activities in their entirety to us. We call this our Marketing step.
Support and assistance keeps you focused on your business, not your website
Continuing to support our clients with a Helpdesk, web maintenance, training and education opportunities is important for us to take the worries of this part of a business’ operations off their shoulders and allow them to do what they do best.
An intentional plan for marketing your business online helps to provide specifics to measure, optimize and redeploy for even better results and ROI. So, what is your web presence strategy and how well is it working? Ready for some assistance? Contact us to get started.[contact-form-7 404 "Not Found"]