We’ve been talking about the significantly increased need for a well designed online presence for businesses of all sizes and industries. In our previous posts we explained the Strategy step and Design step in our Five Step Process and why these steps are so important to your online presence. Once your design is established it’s time to get to work on building the site. Keep these three points in mind from our Build step as you and your provider develop your website.
Choose your web development partner carefully
When it comes to finding a web development partner it’s tempting to go for the lowest cost provider or the one who promises to get it done quickly. Make sure the programmers have a proven record of successful web development projects. In our case our team of programmers are trained and highly skilled in every platform we offer. And having multiple platforms to choose from is key to getting the best fit and function based on your specific business needs. If you created a solid strategy then choosing a platform will be much easier.
Build for current and future needs
If your business is a startup or you plan to launch new products or services your future needs will most likely be different than what you require today. Consider options that can support functions like e-commerce, mobile e-commerce and marketing, event management, surveys, database and content management systems. Our team can help with developing a design to integrate your existing custom software applications with the new technology you choose. Integrating existing and new technologies will make your life a whole lot easier. And make sure you have the option to self manage your website content without the need to be a high tech guru.
Master the art of being found
All the elaborate strategy, design and functionality in the world will not help you much if no one sees your website. Search engine optimization has become a multi-layered and complex art that few have truly mastered. We believe that everything counts when it comes to search engine optimization. The detail we build into the background of your site greatly increases your ranking and helps drive more visitors to your site. Be sure that the provider you select has a team that understands the finer details of SEO. From the programmer to the graphic designer to the copywriter the entire team should be fluent in SEO optimization of website and content creation.
Building well is critical to ensuring your website works efficiently to create the online presence you desire. So how’s your current website working for you? Is it bringing new visitors and more importantly, more customers into your business? If not, let us take a look under the hood. Because a website is a terrible thing to waste. In our next post we’ll talk about marketing effectively as part of our Five Step Process.