Our friends over at Search Marketing Standard offer up 4 easy tips for optimizing your mobile website. Two of our favorite recommendations:
Whether your mobile website is in the design stages or already up and running, consider factoring in some of these search engine optimization strategies…
1. URL Structure
Just as in traditional search engine optimization best practice, the URL structure for your mobile website is an important consideration. If you have a mobile website, you likely have a www.yourwebsite.com domain and a similar mobile.yourwebsite.com address for your mobile web presence.
Mobile users familiar with your site may type in the desktop domain but would then be redirected to the mobile domain when accessing from a mobile device such as a cell phone, smartphone or tablet. You can redirect users and Google’s Mobile Bot from the traditional URL to the mobile URL using a 301 redirect. This ensures that Google and your users are both looking at the appropriate domain for mobile content usage.
3. Location, Location, Location
Mobile web users searching on their cell phone or other mobile device are likely to do so to serve a specific need, such as finding a restaurant in the vicinity of their current position. Factoring in location is critical in mobile search as those pages close to the user’s geographical position are likely to appear higher up in the results and generate better conversion rates.
If your mobile website is tied to a physical location such as your shop in San Jose or your take-away business in San Francisco, it pays to focus on the area in your content. You can apply a lot of your traditional local search optimization learnings here, such as including address and zip code on relevant pages, factoring town or zip into page descriptions and page titles and including area codes in phone numbers. Your mission is to reassure the mobile web user that you are convenient to their location to emphasize this as much as possible.
One of the strengths of the website solutions that Evolve Systems offers for businesses is just how great the websites we create look in a mobile browser. The primary content management system Evolve Systems offers is Amiro.CMS. Websites created in Amiro.CMS look great on a mobile device, but of course there is more that goes into a good website that a good looking graphical design. That’s why Evolve Systems will also work with your company to make certain each page is highly usable, optimized for SEO, and in the case of an e-commerce website using a program such as X-Cart or Ecwid, being certain the shopping cart and checkout process is smooth and intuitive.
Does your company need a website? Perhaps you are looking to break into the mobile website field, and need a redesign of your existing website? Evolve Systems can help you manage change and provide you with an affordable and easy to use website.
Contact Evolve Systems today for more information!