Obviously the big news of the week is Google Instant, the new (or different) way of searching that Google operates by. Has Google changed the Search Engine Optimization game? We’re not entirely certain just yet…
Not surprisingly, every letter of the alphabet has already been grabbed and chosen by major companies: The Google Instant Alphabet. This highlights the beginning of a trend we may see soon: people grabbing Google search results by characters instead of words. For example, if a single “E” is for eBay, then an “E+V” could be for Evolve Systems. If this becomes a trend, this will make things very difficult for SEO experts and marketing departments. Potentially this could make Google searches into more of a “game” for businesses than actual practices and hard work such as writing good content; not good.
TechCrunch tells us that Google Instant is “less about speed than it is about volume.” “Google just found a way to jack up the number of search results you see by doing nothing more than type in a word or two like you always do,” which is up from 5-10 search results into 50-100. This feature of Google Instant could be a real boon to businesses, provided they can leverage their marketing and copy editing talents to capitalize on it.
And here’s the keeper – “SEO (Search engine optimization) will change as well. Sites will need to optimize for particular letter combinations, not just entire keywords. It will be interesting to see whether results get spammed or if Google will gain the upperhand in this constant cat and mouse game.”
In other news, Yahoo search suggestions are now localized…
…and here are 6 cliches to help you understand SEO a little better.
Obviously a lot happened this week, and the effects will be felt for weeks to come. Stay tuned to this blog and the Evolve Systems Twitter accounts (EvolveSystemsUS and EvolveSEO for more news, tidbits, and discussion! Drop us a comment, we’d love to hear from you.