Today we offer up a pair of articles from GigaOM:
Social media is a rapidly growing medium for helping connect your business with your clients. But it is far more than just a simple marketing area that you spam with ads, offers, and sales pitches; it’s more of a conversation, such as the one you’d have with a potential client while making small talk in your office. Is it worthy of your time and effort? Of course it is! Just as some potential clients will only accept you after finding out you are human by making that small talk, so also social media is concerned with the conversation, the building of trust, and then the soft pitch. You need social media accounts such as Twitter and Facebook as part of your marketing strategy.
Basic Facebook Pages and Twitter accounts are fast becoming commoditized. The more challenging and critical aspects of using social media — the aspects that we need to pay attention to — are being strategic about how we enhance our social media properties; how to incorporate them into our processes, including our communications and marketing mix; and how to manage our social media properties and the people who connect with us through them.
Does your company use a Project Management Tool? Have you ever had problems with clients receiving email notifications from the PM and trying to reply by email instead of through the PM? Often it can be a frustrating process trying to keep everyone on the same page.
If your organization has a project management tool in place that allows stakeholders and team members to communicate and stay up-to-date on what’s happening with the project, having some communications made via that project management tool and some via email has the potential to be an issue.
Do you know what a mashup is? It’s a piece of music that is composed of several other songs into one, so, for instance, you may find a mashup that uses the words from the Monkees’ I’m a Believer but with the music of the Beatles’ Taxman. Mashup artists are incredibly creative with what they work with, and have often received high praise and recognition from the original artists, although occasionally some artist may file a lawsuit, despite what they are doing being covered under copyright law. Also, mashups are offered free on the Internet, purely for the love of music.
The last several years, a group of mashup artists have gotten together to create Halloween themed mashups, called “Monster Mashups”. Here is a link to their 2010 offering, which again is highly catchy, creative, and worth downloading! “They did the mash…the monster mash…”
As always, give us a call or email for advice on your website, whether it’s social media strategies, implementing a new content management system, or figuring out mobile payment processing for your business. We’d love to hear from you!