When it comes to building websites, it’s important to set realistic expectations. Not every website is going to be the flashiest out there, nor the most profitable in terms of Internet marketing. But, there are several key things you can do in order to make the best website you can, such as spending a lot of time on research, design, planning, as well as listening to potential users who will be browsing the site. Your website should be for them, and not always just for you.
Here is an article well worth reading – Setting Proper Client Expectations
Setting client expectations isn’t easy. We live in a sales oriented world and people want to hear how you’re going to bring them vast sums of wealth with the magical arts of SEO. Unfortunately, it’s never that easy.
Similarly, SEO and other forms of Internet Marketing are an important area that marketers need to think about. But just what kind of expert do you need? Someone who can craft fantastic graphics, someone who can do comprehensive analytics with you, or a person you can eventually put your full faith and trust in in order to do what’s best for you, your company, and your website. Here is a great place to start – What do You Expect Your SEO Expert to Know?
The key is to pick the important areas to you.
Just like doctors can be experts in multiple areas, lawyers can be experts in multiple fields of law, and plumbers can be experts in multiple types of… um, clogs, SEOs can be experts in several areas as well. But an expert in all of them? Hmmmm, not likely.
Unfortunately, you cannot just turn over all your advertising efforts to your SEO guru and expect him to do everything for you, especially if he doesn’t live in house. Good managers know that it takes multiple people to manage an advertising and marketing department: you need a manager, a social media person, a marketer, a collaborator, a graphic designer, and ideally an army of interns and copyeditors. But what do you do if it’s just you, or if you have a limited budget? Outside help is always great (which is why Evolve Systems does what it does for so many), but sometimes you just need to buckle down, do the research, and begin implementing your own marketing strategies.
Here also are a few simple tools that can help you rank your website for SEO purposes. Know that these are not supposed to be comprehensive or determinative; they are merely guides to help you realize your blind spots and how best you can market your website and service in the future.
Hopefully these have been helpful! If you need some more advice, feel free to give us at Evolve Systems a call. We’d love to sit down and talk with you, both in a consulting as well as a contract work.
Now if you’ll excuse me, it’s time to go make some tacos!