The Post-Lunch Links Coma series on Evolve Blog is now of legal age to drink in some states and countries…we’ll celebrate by serving up a collection of important links relevant to your business. And maybe a sip or two of Coke Zero.
Google Changes Search By Focusing on Social Media
The biggest news in search engines right now was brought to our attention by HubSpot: Google just changed their search algorithm to heavily focus on social media.
Watch this video from Google to better understand:
Google Social Search Update
What does this mean for your business? It means now, more than ever, you business should have an active presence on social media platforms. Are you concerned about your image? Then you need to be online to monitor and maintain it. There is no reason at this point why every business should not have some secretary, VP, or even an intern running their social media accounts for them. As we continue to move into the future in 2011, businesses will increasingly begin to rely on social media for positive word of mouth endorsements and for maintaining active communication with their clients and consumers, not just through traditional PR means either, but through actual dialogue, discussion, and maybe even debate.
How about Google’s new changes as they relate to e-commerce? Well, let’s say you sell shoes, and someone buys shoes from you, and then tweets about how great or how awful they are, and they mention both the shoes and your company name. Won’t that now show up in Google’s ranking of social media as either a pro or a con towards your business? If it’s a con, you have an opportunity to address a customer complaint in a public setting via social media channels, which would also be visible in Google search results. If the customer is promoting you, you can also thank them and mention other great deals and services you may offer! Your e-commerce efforts should be social media and SEO driven.
Do you need help starting your social media accounts and search engine optimization campaigns? Evolve Systems can help your business start ranking in social media.
Perhaps you are starting up an e-commerce business soon? Let Evolve Systems help you with SEO and site setup so that you are beginning to rank properly from the start.
Social Media and Marketing Plans
Does your business have a marketing plan in place? Are you budging in time and money for social media? Are you worried about not receiving a good return on investment? These are many of the questions businesses are asking as they look at social media and hear that they need to be investing in it.
iMedia Connection posted an article on 5 Ways Social Media Will Change Your Marketing Plan. The article stresses the importance of knowing social media and utilizing it in new ways that traditional marketing may not consider.
2. Conversational platforms define brands by generating more transparent moments of truth that drive loyalty and promote advocacy.
Last year, nothing illustrated this point better than BP’s handling of its real-time updates on Twitter, which Newsweek called “tone deaf.” Real-time content streams continue to challenge brands to keep up with online conversations, driving marketers to regularly align to potential customers’ definition of relevancy. With more than one-third of Americans on social networking sites, and one-quarter of online mobile owners now logging onto the mobile internet, the court of public opinion is a 24/7 operation. Reputation management is no longer simply about crisis management.
Your business needs social media as part of its marketing and PR strategy. There is no other way of putting it. Evolve Systems encourages you to do your research about social media, social media marketing, and search engine optimization, and when you have convinced yourself of its value, we recommend calling us to start a Website Maintenance Plan or other plan designed to promote and raise awareness of your company on social media.
Good Night and Have a Pleasant Tomorrow…
And now, for something a little more vintage…a look at modems throughout the years!