Apple once again made the biggest news splash this week with Steve Jobs’ announcement of the iPad 2. Tablet computers and mobile browsers are rapidly gaining in market share. By now you are probably tired of Evolve Systems harping on the need for your website to be optimized for mobile browsers, but it should also be obvious to everyone by now.
If you were to call up your website on your iPad, iPhone, or Android phone, what would you see? If you see a miniaturized version of your regular website, then your website has not been optimized for a mobile browser. Your website, as viewed on a mobile browser, should be simplified, with easily identifiable links, well thought out and tested usability, and fat free, meaning not full of fluff that doesn’t push or pull a visitor towards an action. If you are running an e-commerce website, can customers quickly search or find what they are looking for, and easily purchase that product without being forced into a miniaturized version of your e-commerce site?
The need for a mobile browser optimized website is greater than ever and will only continue to grow. Let Evolve Systems, your premier web integration provider, help you optimize your website for mobile browses.
We may have shared this next link on our Twitter feed earlier this week: 10 Mistakes to Avoid In Setting Up an E-Commerce Site. A few of the ones we at Evolve Systems see often:
2. Bad Payment Gateway: Use a payment gateway that your customers feel comfortable with and a one, which is secure and verified.
3. Information Overload- Keep the site simple and straightforward, do not over do it with too much information and overcrowded designs.
6. Not Securing Your Site: If your going to be capturing customers details directly on your site, you need to ensure that your site is secure, you can buy an SSL certificate, which will give your customers a peace of mind that their data is secure and encrypted.
9. Poor SEO & Marketing: Once your site is live, you want to make sure that it ranks well, and that search engines can index your site with ease, by not having a good SEO and Marketing plan in place, you will not be doing justice to your site. Invest into a good SEO company to carry out SEO work on your site.
Evolve Systems primarily uses two different shopping cart platforms: X-Cart and Ecwid. They are two different yet powerful shopping carts, meant for different uses. One or the other is appropriate for your business and e-commerce endeavors. As a web and technology integration company, Evolve Systems will set up and program your shopping cart for you, and if you so desire, help you with SEO, keywords, headers, and other online marketing techniques you will need to utilize to succeed.
And speaking of SEO…Google once again changed their search algorithms, this time largely de-ranking content farms, ie, those sites where you submit tons of articles stuffed with keywords to generate higher rankings and links, something many ‘professional’ SEO firms do behind the scenes and which gullible companies spend thousands of dollars for. Here’s a good discussion on the fallout of the Google search changes.
Veriphone also just announced that from now on all new point of sale terminals will get NFC. A large part of Evolve Systems’ business is setting up companies with point of sale terminals or credit card processing applications, so we are excited for what Verifone is doing and look forward to seeing what impact it will have on the industry.
And finally, the best headline you may see today: Web Security Reports Jersey Shores J-Woww a Leading Cause of Viruses.
According to research firm Barracuda Labs’ annual security report, “Jenni J-Woww” is one of the world’s most dangerous search terms. Of the top searches that led directly to malware, “Jenni J-Woww” ranked second, behind only queries for “music video.” Even searching for “Rex Ryan” and “credit score” was less risky than looking for “J-Woww” on the web.