Marnie Ochs-Raleigh made some amazing homemade broccoli cheddar soup with rotisserie chicken for lunch today…very delicious! A few of us took it to the next level by slathering hot sauce on the chicken, but the soup was perfect as it was.
Anyways, on to the links!
Continuing the theme begun earlier this week of measuring the ROI of social media, Social Times has 10 Measures for Social Media ROI.
It’s essential that companies clarify success metrics before launching their social media marketing and advertising initiatives.
Social media success requires brands to reconsider their definitions of ROI. That does not mean, however, that the tried and true measures should be summarily tossed in the trash to make room for new benchmarks. Nor does it mean brands should attenuate their expectations because “social media is so new and changing so rapidly” or “the metrics you need are difficult to obtain.”
You can’t excel if you aim low.
I have seen a number of brands default their success assessment and — oh, horror! — design their initiatives against readily available metrics, rather than what is relevant to their overall business objectives. “We can measure Facebook Likes, so let’s do what we can to get lots of them. If we get more Likes than our competition, we have a successful social media program.”
Highly recommend reading through the list. A very good look at social media ROI. But what about the opposing opinion? Does social media even have an ROI? Pretty humorously, Winergy asks “What’s the ROI on Your Mouth?!?”
Seriously! I *insanely* mean this to be a serious question!
If you’re in #marketing today, unless you can prove the ROI on your mouth, you seriously need to stop speaking!
You can pass notes or business cards to people you meet, or you can bring an iPad [if you know its ROI] to write notes back and forth between the ones you’re talking with, and you can use your hands like deaf people. But before you have established a valid Return On Investment calculus on your mouth, you seriously need to stop speaking!
After all, you could theoretically be wasting your efforts on something that’s not fruitful for your business while talking, with your mouth, and you could be doing something much more efficient in regards to marketing than speaking, right … ?
This question [of course] comes from the never ending question I get; “What’s the ROI on Social Media”.
Well, Social Media is just a ‘bigger mouth’!
Does Social Media have an ROI? Evolve Systems would have to answer: of course! The question then is what is it? What is most important to your company in terms of what return on investment social media can give you. Are you interested in more page visitors to your website? Are you interested in more Facebook likes? Twitter followers? Blog comments? Or actual sales and conversions to your site? If you tell one hundred people about your product, and only one buys it, is that a good ROI? Or what if you told 100 people, who each told 50 more, who each told 25 more, etc, and then in 6 months time 2 people bought your product. Is that a good ROI?
These are questions Evolve Systems can’t answer for you and your company, but we can help you start your social media profiles and campaign with our Website Maintenance Program, and we can even help you optimize your website for SEO and Search Engine Marketing.