A few items of business before the links…
1 – On March 22, next Tuesday, Evolve Systems will be holding a seminar on newsletters and newsletter marketing, presented by Mary Albright. Mary Albright works with small business owners, entrepreneurs and busy individuals who are motivated and goal oriented, but who have recognized that they don’t have time to do everything. She is an expert in all things Constant Contact, newsletters, and newsletter marketing. She will bring a wealth of knowledge to the seminar! Be sure to come join us at the Evolve Systems Roseville, Minnesota offices on that day.
2 – Evolve Systems will be packing meals for Feed My Starving Children on March 31. We are looking for about 70 people to come alongside us and help out. Community service and organizations like Feed My Starving Children are important to us at Evolve Systems. As we’ve been blessed, so we also want bless and help out others. If you think you have the time to come swing by, perhaps during your lunch break, we’d love to have you come help! For more details, visit Feed My Starving Children.
And now, on to the links!
Search Engine Journal – Meta Description and Content Management Systems, SEO and Social Media Factors This is a pretty good resource for all things current about meta descriptions and tags. Worth reading, will dispel a few myths and possibly give you some good SEO ideas of your own.
Most of us know that while the search engines no longer consider the meta description in their ranking factors, this element of your page is still important in getting traffic to your site.
Get Elastic – Is MultiChannel Commerce Dead?
. Most of you probably already read this website, as it has been ranked as the number one e-commerce blog, but there are still plenty of good ideas and points to be gleamed from this blog.
Today’s consumer doesn’t use use channels, rather a variety of interconnected touchpoints – what Forrester has coined the “Splinternet” – which does not merely consist of web search, your website, mobile web, apps and social networks, but also offline “channels” that leverage web content from the commerce system. Interactive signage, QR codes in magazines and bus shelters, in-store kiosks, sales associates armed with tablets, and call centers that are more integrated with the commerce platform than the “green screen.” Not to mention the variety of devices that support these interactions, from laptops to gaming consoles, interactive TV to (whatever’s coming next).