First a reminder for next week –
Evolve Systems will be packing meals for Feed My Starving Children on March 31. We are looking for about 70 people to come alongside us and help out. Community service and organizations like Feed My Starving Children are important to us at Evolve Systems. As we’ve been blessed, so we also want bless and help out others. If you think you have the time to come swing by, perhaps during your lunch break, we’d love to have you come help! For more details, visit Feed My Starving Children.
Evolve Systems is primarily a web technology integration company. That means we work with consultants and outside groups to do such things as web design, content writing, photography, etc. Clients will often send us documents filled with content that they want us to integrate on to their website. The sad thing is, some clients, but not all, simply don’t know yet how to write and format good web content.
That’s where resources such as Search Engine Journal come into play. Their checklist on how to write and format good web content is superb.
Writing for the Web is not like writing a college paper (thank goodness), which means you probably don’t have a lot of practice at ideal formatting. Unlike the world of academia where literally millennia have gone into developing forms and formats, webpages have only had a couple brief decades to find their bearings. To help those still in the early phases of writing web content (a.k.a. the phase of confusion and panic), here is a basic checklist to go through before publishing work.
Another of the services that Evolve Systems offers is our Website Maintenance Plan, which has a strong emphasis on helping our clients with Search Engine Optimization (SEO). Search Engine Journal again offers up an excellent article on why SEO is not cookie cutter. We’d agree with this wholeheartedly. We’ve worked with clients who thought stuffing keywords into every possible place would increase their rankings, and then they wonder why traffic to their website is so low. Other clients simply repeat the same 5 or 6 keywords everywhere, on every page, in every field, even if each page is different and unique. Often we gently correct misconceptions about SEO and suggest alternatives, but it can be difficult when everyone is considered an SEO expert.
I’ve ran into potential clients that have expressed disgust with their current SEO services and I always have to ask why. Nine times out of ten the problem I run into is cheap cookie cutter SEO techniques that end up burning the customer and giving the industry a bad name. There are three bad practices that generally make up a majority of the cases. The first one is referred to as “splogging.” This consists of putting your website link on useless pages all over the internet on splogs (spam blogs) which don’t provide value to the client or any end user.
Lastly, let’s not forget the importance of good analytics when it comes to your website. It’s often not enough to hire an intern or part time employee to monitor analytics packages if the rest of the company isn’t on board. A good analytics session will involve decision makers from all departments in the company, mutually agreeing and planning strategies and focuses. And then making the intern do all the work! Search Engine Guide speaks wisely toward these ideas about analytics.
And finally…just how scary is Darth Vader when he’s playing old western songs on the piano?