Evolve Systems is no stranger to email marketing. We’ve been using Constant Contact and other services for years to email newsletters and marketing pieces to clients. A few months ago we even hosted a seminar devoted entirely to email marketing and newsletters. Because of just how important newsletters and email marketing is to our business, we are always looking for tips and suggestions for improving our email marketing campaigns. CopyBlogger has a great Email Marketing 101 section with numerous suggestions for ways to improve your company’s email marketing campaign.
Contrary to reports of its demise, email is alive and kicking. And email marketing is what works as the most effective and profitable “last mile” to turning prospects into customers and clients.
That said, all of us are far too familiar with email newsletters that waste our time, pitches that annoy us, and downright spam. Those don’t work quite so well, at least not long term.
What works is a value exchange — your valuable information for your prospect’s valued time. Your subscribers need to know they can trust you … that you’re not a soulless self-promoting spam-bot.
Things are heating up in the mobile payment processing sphere. GigaOM reports that PayPal just bought Fig Card, positioning themselves to take on other major mobile payment processing companies.
The FigCard frames itself as “a new way to use your fancy iPhone to pay for things”– (note – you can also use your fancy Android and select fancy Blackberry). Consumers download the app and use it at participating retail stores. Merchants accept the mobile payments in stores through a $5 USB device that plugs into the cash register or point-of-sale terminal. The cashier never sees the customer’s credit card number.
It remains to be seen what wide spread adoption of any of these technologies will be like. For the most part, it seems to be just a matter of time. As an example, when is the last time you went shoe shopping? If you are a member of a younger generation, you may be willing to spend anywhere from $50-100 on a pair of good shoes, no problem. But if you are of an older generation, than you would be looking for that really cheap, $20, somewhat long-lasting pair of shoes. And that’s really a generational thing more than anything. The same idea may apply to wide spread adoption of mobile payment processing applications. As the younger generations get trained through repetition in using their cell phones to buy things, there will be less resistance to using these applications and alternative forms of payment.
Just look at who still uses checks today and who doesn’t.
And finally, we cannot say enough good things about Portal and Portal 2. If you like puzzle video games, you definitely need to give these a try. They will warp your brain.
Have a great weekend!