It’s been a short week due to the holiday on Monday, and yet for some reason it still feels like a normal workweek. Anyone else experience this?
A remarkable thing happened last night. Disclaimer – I’m a huge fan of the British alternative band Kaiser Chiefs. Earlier this week they released the music video for their first single, Little Shocks, off of their new album which was revealed to be called The Future Is Medieval. Late last night (central time), the new Kaiser Chiefs’ website went live, with one remarkable achievement. Remember when Radiohead announced they were releasing their new album online and buyers could pay literally any amount they wanted to, from $.01 to $1000? Kaiser Chiefs have taken it a step further with their online marketing.
Basically, when you log on to the Kaiser Chiefs website, you are given snippets of 20 songs to choose from; you can choose 10 of those songs. After you choose those songs, you get to use their online album cover generator to design an album cover. And then for 7.99 (British pounds), you get to purchase a digital copy of the album. Additionally, a link is generated listing your new creation as the new Kaiser Chiefs album with you as producer, and if anyone purchases your exact creation of the album, you earn 1 pound back.
Genius? Within hours, Twitter was filled with user created albums, many versions heavily promoted by band members themselves.
SimplyZesty, the online PR and Social Media website, has a writeup about the whole process:
It’s well known that technology and the emergence of social media has radically changed the music industry with people moving away from buying albums and revenues for record labels and bands eroding. The Kaiser chiefs have come up with a brilliant new concept to release their latest album which allows users to upload their own cover and even make money for themselves by becoming sales people for the band and earning £1 per album they sell via social media channels. It’s a great marketing campaign and it shows a band that are willing to innovate to increase sales in what is an incredibly tough market. I’m not sure there is a market to release every album in this style but it will certainly create tons of buzz online for the Kaiser chiefs…
This is a radically innovative use of social media and marketing to launch a new product. As SimplyZesty says, it turns the fans into sales people (including, it appears, me). It’s a deceptively simple concept, yet no one has tried it before. And that right there is one of the greatest strengths of social media and business: if you come up with a great concept and execute it well, it will be very successful. And while I doubt many more artists, or the Kaiser Chiefs themselves, will attempt this particular marketing model again, it has already proven incredibly successful at driving traffic and brand recognition for themselves.
I also have a sneaking suspicion that the first person to create two albums with tracks 1-10 and 11-20 will make the most money back.
Moving on…are you looking for ways to increase the relevant traffic to your website? WebSEO has some tips.
Here’s a fun article from CopyBlogger – 16 Ways to Use LinkedIn to Build Your Business. The first few tips –
1. Don’t get clever with your picture
No one will recognize you if they can’t see your face. The best pictures have solid color backgrounds with your face taking up as much of the frame as possible. The image upload tool in LinkedIn includes a cropping feature to make this easier.
2. Headlines matter (as always)
The Professional Headline that appears below your name is included on every reference about you on the site. Make sure it includes your title and your company. Again, don’t get so caught up in trying to be clever that you’re hard to understand.
3. You are more than your job
The biggest mistake people make with their profile is excluding their non-work related experiences. If you belong to a local networking group or other affiliations, add them.
The more experiences that you add, the easier it will be for LinkedIn to connect you with others within their network.
And, while not my favorite Kaiser Chiefs song, here is the new single, Little Shocks: