First off, huge thanks to Mary Jo Sherwood for providing a wonderfully delicious and extremely healthy lunch today for us all here at Evolve Systems! Mary is the Executive Director of the eWomenNetwork, and we had a wonderful time networking and getting to know each other better! Looking forward to hopefully seeing her around the office more often.
So it’s been a pretty big week, hasn’t it? On Monday we had Apple’s WWDC 2011 event, where they unveiled the new operating systems for Mac products as well as their iCloud technology. From Monday to Thursday, the big Electronic Entertainment Expo known as E3 was being held, where companies such as Microsoft, Sony, and Nintendo showed off their new technology and software for the coming year. And today was out regular Friday lunch and many different meetings and projects that are being worked on.
So let’s find some links and resources to help you and your business!
How about the ABCs of SEO? Daily SEO Tip has a quick writeup to get your mind thinking about quality content and SEO strategies to deliver more traffic to your website.
In terms of SEO, simplicity is the key to successfully optimizing your site. Always remember to use strong keywords early in the text when writing page content. Craft your sentences to assist the search engine in finding the relationships between your keywords. Also, weave phrases and keywords into subsequent sentences.
But beware of repeating keywords unnecessarily. This is known as “keyword stuffing”. When search engines encounter these unnecessary repetitions, they consider them spam.
How about How to Increase Your Online Sales with Social Media? Also from Daily SEO Tip. Wow, you’d think we liked this website or something…
Millions of websites are on the internet selling different products and if you are selling general stuff like electronics or computer hardware then the market is even tougher. Stores like Best Buy and others are also selling the same products and these stores often have six or seven figure marketing budgets, professional technology and marketing departments that make competition by smaller companies very difficult.
Ecommerce and Social media is a perfect handshake because through social media your business has a greater chance to cater potential customers for your website. You can reach out directly to consumers that you otherwise would miss.
Get Elastic’s 14 Ways to Optimize Your E-Commerce Marketing is another great resource. No matter how many clients Evolve Systems helps, from day one we always have to properly educate and empower our clients on how to run their business online in a powerful fashion. Sharing resources in blog posts and in tweets and status updates is just one way we go about doing it; we also conduct seminars and trainings each month to help our clients. And in fact, we are hosting another seminar coming up on June 21 on “Mobile Phone Usage”, specifically how businesses can optimize their company to take advantage of how consumers are using their mobile phones nowadays. As always, this seminar is free and registration is quick and convenient.
Don’t forget, Evolve Systems is always here if you need help running your SEO or social media marketing campaigns. In fact, many recommend letting others run your SEO for you if you don’t have the time…
Very few people are an island amongst themselves, and even fewer have succeeded solely on their own. I admire many of the sole practitioners in the SEO industry, but frankly, I don’t understand how they do it. It is a very difficult role to be an expert in SEO, link building, copywriting, analytics, PPC, social media, conversion analysis and coding all at once. Not to mention the time spent blogging, reporting, reading, analyzing, testing, and keeping up with the latest industry changes. That sounds like several full-time jobs to me, so kudos to those that can do it all!
Finally, are you using a Mac? Did you use to play PC games when you were younger? OS X Daily has an article up about 165 classic PC games you can play right now on your Mac. Great trip down memory lane…