As a restaurant owner, you should take advantage of the holiday season to boost your business. There are many reasons fo people to be going out to eat more during this time of year, but you have to give patrons something to entice them to come in. That’s why we’ve put together a great list of restaurant marketing tips to keep your tables full this holiday season!
Adopt a Menu For Seasonal Fare
Get in the holiday spirit before Thanksgiving with both your decorations and your seasonal fare. If you can, switch up your menu to incorporate seasonal dishes for customers to enjoy. This will keep your menu current and fresh, which shows patrons you care. Customers will be more likely to order something if it’s seasonal because they know they can’t get it another time of year. It’s also becoming increasingly popular for restaurants to sell pre-made holiday meals in group sizes (serves 4,6,8 etc.) Having similar season specialties for in-house customers will also be a hit.
Restaurant Marketing Through Social Media and E-mail
Use social media and e-mail campaigns to your advantage during this time of year. Here are some important things to promote:
If you offer catering services at your restaurant, make sure to promote it like crazy during the holidays. This is when offices and groups will be ordering food in large quantities for their events, such as holiday parties and banquets.
Have a special gift card promotion sale such as buy $100 worth of gift cards and get $25 back. People love gift cards, especially for food.
If you’re open for Thanksgiving or Christmas Eve, offer early bird book discount for guests who make reservations by a certain date.
Make Sure Your Team is Solid and Reliable
It’s important that you have a solid team that you can rely on during this busy time of year. If it’s possible, increase the number of staff you have on hand. This will benefit you and your restaurant for a couple of reasons. The first is pretty obvious. You will be busier during the holidays and therefore need all hands on deck, and then some! The second reason you want to have a large staff at your disposal is because the holidays are the most common time of year for people to get sick. Give yourself some insurance by hiring extra staff who will be available in case one someone gets sick, or is a no-show. Your customers will be happy with the great service, and your staff won’t feel completely overwhelmed.
Have a Happy Holiday Season
As a restaurant owner, the holidays can be a truly lucrative time for your business. Patrons are out and about shopping and may be more willing to eat out rather than to cook at home. Build your marketing plan around this in order to capitalize on these opportunities. We hope you are able to implement these restaurant marketing tips and tricks into your business practice and have a successful holiday season. Cheers!