We are asking restaurant owners a question: have you checked out your own restaurant’s website lately? Take a look then ask yourself-is it easy to find information, navigate to different pages or contact the restaurant? Sadly, many restaurants have websites that end up working against them instead of for them. It’s easy to understand why your restaurant’s website may be at the bottom of your to-do list. But take a look at these important reasons why you should consider moving it to the top.
Barrier: Old, outdated website and content. The list of reasons why this is a bad situation for any business is very lengthy. Take a look at the article we wrote on this topic for all the gory details. You could be chasing good customers away before they ever set foot inside your place.
Boost: Renovate your website. Get the New Year off to a great start with an updated website that truly showcases your restaurant’s finest qualities. It’s a well-known fact that the majority of buyers will visit a website before deciding to buy. And that is true for any business.
Barrier: Website content offers a generalized message. In the early days of the internet, a website was a simple page with contact information. Now it needs to attract the right eyeballs.
Boost: Target your audience. If your restaurant is located near a college, your website should ‘speak’ to the 18 to 24 crowd. If you are in the middle of a business district, your website should appeal to the business people within walking distance. Sounds basic but you’d be amazed by the number of websites that are missing this simple, effective boost.
Barrier: Your website is ‘over-designed’. You have flash animation, videos, music, and fancy bells and whistles everywhere. These features might be too distracting.
Boost: Keep it simple. Renovate your website to remove any added flash that can slow your website’s loading time. If it takes too long to load or has so many moving parts that it’s confusing, you will lose visitors and potential customers.
Barrier: Your menu is hard to read online. If you are using a photo of your actual menu, it may not work well for visitors to your site. If the picture is poor quality, low exposure or has small print it may be difficult to read.
Boost: Renovate and update. Your website needs to be welcoming and easy to navigate, particularly for mobile users. That menu picture might be ok on a desktop screen, but it really needs to be mobile-friendly. Most mobile users will look at your website just before stopping in.
Barrier: Your Contact Us tool and information are outdated. If your location or contact information is difficult to find or use it sends a negative message to your potential customers.
Boost: Make sure your restaurant is easy to contact, easy to find and offers an easy way to make reservations. Your Contact Us form should have the ability to capture email addresses to add to your database for future email marketing use. Also, you may want to consider an online reservation tool like OpenTable to provide an added level of convenience.
Your restaurant website is a gateway to getting more customers in the door. We’ve helped many restaurants to open that gateway, and we can help you too. Contact us to get ready for 2016.