Resistance to technology is not popular with restaurant guests
Resistance to moving to online ordering and delivery is quicking lining up restaurant players that will compete long term and those that will be struggling very soon.
A lot has been happening in 2017 for restaurants and online technology. There is the increased use of mobile apps for food ordering, the continued growth of loyalty programs, the EMV/POS liability shift, and more!
Online orders are growing faster than dine-in orders at the rate of 300%. In 2015, it was reported that home deliveries grew 118% for full-service restaurants.
Adding digital technology to your restaurant is a profitable step
Improving the productivity for your team while giving your customers the power to choose how they interact with you offers you more flexibility to increase face time with guests.
Online ordering is relatively easy to integrate and a major convenience for your guests. Applications like Grubhub, UberEats, Food Dudes and Yelp’s Eat 24 are examples of 3rd party applications for Order/Delivery. It is interesting to note that it is estimated that only 2% if restaurant sales have been penetrated by these popular delivery services.
A custom online ordering application requires an investment of resources – time, labor and money but lots more flexibility and the ability to match your unique needs. Not all delivery and order apps can be integrated to all websites and payment systems.
It’s important to integrate tools and customer conveniences where they hangout online. Take a look at this food menu with a restaurant’s Facebook page. This is a great opportunity to catch your audience with the information they need to make a visit or online order.
Depending on your website and payment technologies you may be struggling with online ordering.
Make the shift to online ordering or be left behind
With shifts in consumer habits, restaurateurs who are not investing in digital and mobile solutions will only risk becoming irrelevant faster than they can blink.
Here is a link to an interesting read on the pizzeria business. Their failure to adopt technology is quickly reshaping their survival.
Give us a call and let’s talk about your restaurant’s digital presence and ability to take online orders. (651) 628-4000.