Smartphone purchases have grown increasingly in popularity as consumers use their devices to search for deals in stores. While shopping in-store, many people compare pricing online to competitor businesses to see which has the better deal. GfK Roper conducted a phone-based survey on 1,004 adults, finding 30% of consumers reporting using their phones to compare pricing. However, not all of the adults who took the survey owned a Smartphone as only 28% of U.S. consumers reported having a smart device.
Expectations are shifting for the next year, though. In 2011, researchers project an increase to 49% of users owning a Smartphone by the end of the year. The projected increase can be seen as a good sign for retailers because most Smartphone users email their findings to friends, family, or co-workers. They also report their experiences at the store, not only through email, but also through Facebook, Twitter, and other social media websites. Many times, users of Smartphones are also browsing the web to find discounts and coupons to use on their phones or check product availability before they move on to other stores.
To get consumers in and out of smaller companies, mobile credit card processing is a great option. Once you swipe a customer’s card the information on the transaction shows immediately. Smartphones such as iPhone or Android often have applications to allow the mobile credit card processing, and these applications end up being easy on your wallet compared to other credit card transaction devices.
One way to receive attention from your consumers is to set up promotions or coupons that your users can reach on their Smartphones. You can also research competitive pricing online and offer real-time pricing differences so users don’t need to scramble through their phone to find pricing of other stores.
Are you looking for mobile credit card transactions on your Smartphone for your business? Call Tyler Emmert at 651. 556. 4633 or check out our website at www.evolve-systems.com