Creating interesting content for your content marketing strategy is only part of a solid marketing plan. Pushing that content out through the right social media channels is key to getting it found and consumed. But businesses and marketers alike still find it challenging to identify and manage the social media part of their marketing picture. We are taking a closer look at the top social media platforms to help you make better use of them for your business. In this first of two post series, we will focus on Facebook and Twitter.
The long-standing question about Facebook is whether or not it’s right for business use. And the short answer is: it depends. This platform is a powerful tool for the right business model. B2C businesses tend to do quite well here. In fact, over 90% of B2C marketers use Facebook. However, 80% of B2B marketers report being active on this platform as well. It fits well into just about any marketing strategy for engaging your audience. Short content messages tend to get more attention on Facebook. Less is better, but the content must be well-written and compelling.
Facebook tips: 1) Measure how fans and followers interact with your content. This tip is the same for any platform because sometimes it takes a few attempts to get it right. Measurement will also help you decide if the platform is the best place to focus your marketing efforts. It’s also a great way to tell what content and topics get the best response pointing you to post more of the same or similar topics. 2) Use stories that are relevant to your audience. It’s the best way to connect on Facebook.
Twitter is more popular among B2B marketers (and celebrities) with 80% tweeting content and commentary while only 69% of B2C marketers use this platform. A top use of this platform is for reporting on industry events. Twitter makes it easy for you to offer insights in real time about events that are important to your audience.
Twitter tips: 1) Use Twitter as a testing tool for your content. You will get a quick response that again, points you to post more of the same topics. 2) Hashtags are a convenient way for readers to find your content so use up to three in your tweets. 3) Break storytelling down into small bits through your tweets to pique interest.
How did you choose which social media platforms to use for your business? Share your ideas in the comments below.