From SocialNicole: Social Media Strategy ROI: It’s In the Eye of the Beholder
A few months back I started with a new client. Many of you who follow me on Twitter may already have been introduced to this client, as it is my daughter, 13 year old @AstronautAbby. I call her a client because, well, she is in essence a client – although she doesn’t pay me in dollars. My pay is in the investment we are making in her future.
Her strategy includes:
A blog – www.AstronautAbby.com, Twitter – @AstronautAbby and a Facebook fan page. The goal is simple: for Abby to connect and engage with people who can encourage her and possibly help her to reach her long-term goals. Her blog focuses on science related topics and updates of what activities and events she is participating in. Her Twitter account is for connecting with people all over the world, but specifically NASA engineers, astronauts and others who may be able to offer advice or help along the way. Her Facebook fan page is a place for people to stay connected who want to receive updates about her adventures.
It’s only been about one month since we started this strategy. She has written 5 blog posts, 250 tweets and a handful of Facebook posts. But the support and encouragement has been amazing and I would say the return on investment (ROI) so far has been out of this world (excuse the pun)! It really proves ROI is in the eye of the beholder.
It’s a really touching and cool story. And while not everyone can be an “Astronaut Abby” and get such an amazing response right away, the lessons and social media strategies Abby and Nicole used are good ones for anyone seeking to use social media. Setting proper goals and expectations for Social Media Strategy ROI is a very important part of the process. All too often companies will hire someone to run a Social Media campaign for them and expect to pay the minimum amount and invest the minimal amount of time into it, while asking or demanding results on day one. It is similar to expecting to be able to run a marathon in less than a week without amble time for endurance training, fitness, or even owning a decent pair of running shoes; it can hardly be done.
Setting proper client expectations is one of the key elements of the SEO and Social Media work that Evolve Systems does with clients. We will work with you to craft a successful social media strategy that will guarantee a strong ROI. If you are interested in working with Evolve Systems through SEO or social media, give us a call today to schedule a meeting.
And for more fascinating articles on industry related news (and hot sauce!), follow us on Twitter at @EvolveSystemsUS.