Social media marketing is continuing to see explosive growth for both B2B and B2C businesses. Companies large and small in nearly every industry are taking advantage of social media to promote their brands and their products and services. The folks at the Social Media Examiner did a pretty comprehensive study to gain some insight and the results are powerful. We’ve summarized our top takeaways from this 70-page report. As you will see, the argument for social media marketing is pretty strong. And getting stronger.
What is most important
The study gathered information from 2800 marketing types across a variety of industries, company sizes and business models. The marketers’ response indicated that they place a very high value on social media: A significant 92% of marketers indicate that social media is important for their business, up from 86% in 2013. Facebook, Twitter, LinkedIn, YouTube, blogging, Google+ and Pinterest were the top seven platforms used by marketers, with Facebook as the leading platform.
It’s about time
Some of the most eye-opening responses were centered around time spent on social media efforts. 84%+ of participants found that increased traffic occurred with as little as 6 hours per week invested in social media marketing. By spending as little as 6 hours per week, 66%+ of marketers saw lead generation benefits. And at least 57% of businesses with 10 or fewer employees agreed social media reduced marketing expenses. If you are one of those business owners who still doesn’t see value in social media marketing, it might be time to take another look.
It’s about value
The overwhelming consensus was that original written content is most important for successful social media marketing. 58% of marketers stated that original written content is the single most important form of content, followed by original visual assets (19%). So it makes sense that blogging holds the top spot for future plans with 68% of marketers planning to increase their use of blogging in 2015. Original content provides a value to fans and followers that builds trust and a loyal fan base.
Companies reported enjoying benefits like increased sales and lead generation, reduced marketing costs, improved traffic and market insight and expanded business relationships. Wow, what business wouldn’t want to take advantage of even one of those benefits?
So whether you are just starting your social media efforts or ready to take your current program to the next level we can help. Don’t miss this opportunity to grow your business in 2015.