With smart phones releasing in large numbers, many consumers have not switched over as soon as you would think. Rates for broadband and 4G networking are still expensive month per month through many cell phone companies with users on individual plans. While social networking is seen as a powerful medium for advertising, we must not forget about text messaging. The best way to reach a larger audience must be text messaging because more users are able to pay for those options. Verizon Wireless recently included text messaging in their individual plans at lower rates—allowing packages to already come with the service instead of paying extra per month.
Text messaging is especially important to reach developing countries that are currently being introduced to cell phones. Because many countries are behind, we can’t be ignorant to their needs. Reaching a larger base of consumers ultimately will benefit your company in the long run, rather than pouring marketing expenses into online sources.
You have probably heard the phrase “It’s easier said than done,” so here are some tips on how to create a plan of action for text message marketing:
1. Define your audience-How many people do you want to reach and where?
2. Remember the intimacy of text messaging-Create a text that could evoke conversation rather than a mass text blast that is likely to be erased.
3. Make meaningful text messages-Not all of your consumers have unlimited text messaging, so be sure when you send a message that it has specific meaning.
4. Use texting as a way to connect with existing partners, customers, or friends-See what other companies are up to and introduce product/service that could potentially help their business.
Many people receive several text messages today, so the worry for a decline should not be present. If you want to know more about text message marketing, visit: http://mashable.com/2010/11/22/sms-marketing/
Evolve Systems is always updating our technology to give our clients the best and newest services available. Currently we are offering mobile credit card processing for clients with e-commerce websites. If you would like to learn more, call our sales department at: 651. 556. 4632.