Web visitors should quickly be able to discern what you do, who your ideal customer or client would be and how you are different than competitors. If you’ve done well – you will produce ‘stickiness’ and your prospect is likely to stay on the page and you will be rewarded with page clicks and hopefully a contact or conversion form completion.
How Chat can help the buying experience
A very popular feature to assist prospects and customers is the chat feature many of us have seen on websites. Live chat has the ability to increase your sales by providing instant access to information and answers to your visitors’ questions. Live chat is helpful in all phases of client decision making – whether your prospects are at the research, comparison, ready-to-buy or support phase – getting a quick answer or clarification makes for a great customer experience.
Tips for adding Chat to your Website
There are many things to consider as you contemplate adding a chat feature to your website. Scott Berg posted a well written Tips and Suggestions post on LinkedIn. Bold Chat has a nice features list to use to think through the ways that your customer service and sales team could benefit from online chat. Social Compare has a recent feature comparison list to help determine the proper solution for you. If you have a WordPress site, a search for chat plug-ins produces several options for chat.
Make a commitment to man your online chat
Ultimately you must have staff that makes a commitment to monitoring the chat request and respond immediately to client queries. There is nothing worse than sending a request for help and being ignored. You always have the option of taking the chat feature offline if there are no staff members to monitor the conversations.
The options for chat are a bit overwhelming let us help us navigate the options and get started today with a chat online feature on your website.