Why should my business podcast? In previous blogs, we’ve suggested a number of reasons why your business should be podcasting.
• Podcasts are highly relevant, capable of being recorded and uploaded in a matter of a couple of hours. This allows your business to be at the forefront of news and trends and opinions, establishing you as the leader of your chosen field.
• Podcasts are require minimum time commitment. To record a memorable podcast, you will need to set aside anywhere from 20 minutes to an hour of time for actual recording, and then maybe another 30 minutes for any editing, production values, uploading, and additions that have to be made to the podcast. If a tremendous story breaks during the lunch hour, by the 3 pm coffee break you can have the entire business world talking about what they just heard on your podcast!
• Podcasts have a huge audience for being so inexpensive. While recording a podcast does require certain pieces of hardware and software as well as an Internet connection, the price is marginal compared to what an ad or editorial in print would take. What is the ROI of a podcast? Potentially millions if not billions in terms of audience exposure and potential revenue. There is really no discernible way to quantify what the ROI of a podcast is.
Business Insider posted an article about The Top 100 Small Business Podcasts of 2011. The list contains podcasts from a number of different industries:
The categories are:
Leadership and Management
Marketing and Sales
Operating a Small Business
Tax and Finance
Startups and Starting a Business
Home Based Business
Small Business Technology
Business Opportunities and Franchises
“All Around” Small Business Podcasts
Business News and the Big Picture
Evolve Systems has set up a podcast recording booth in our Roseville, Minnesota offices. We are able to provide professional grade podcast recording equipment as well as a computer workstation to edit the podcast and upload it to the Internet. Additionally, we can help you record your podcast, either as technicians in the room, or as suitable hosts for the podcast, interviewing you and your clients or sitting in as a mediator for a discussion. Plus, we offer podcast hosting services through Evolve Vault, our online cloud based storage system.
To get started recording your own small business podcast, email Evolve Systems today for more information.