Making Sure Your Site Pays Attention to these 5 Key Factors is Essential
In the ever changing world of building the perfect website, it can be difficult to ensure your site is following a “Best Practices” plan, particularly when the rules seem to change so frequently. Google’s newest algorithm tweaks mean that while some practices stay the same, some will inevitably change. But never fear! We have your back at Evolve Systems! Follow our Top 5 Website Tips for 2017 and your site will be sure to be on the cutting edge.
Content is King, Queen, and Ruler Supreme
Regular content management continues to be the major focus of effective site promotion. Making sure you’re including interesting content is still the best way to get your site more organic exposure, enhance your SEO goals, and engage current clients and potential customers. However and as always, there are some new facets to pay attention to when plotting your copywriting strategy.
Create Strong Headlines
A well-crafted headline should spark interest, be concise and invite the reader in. It should also always have its finger on the pulse of your keyword research, so make sure to include one or two (but don’t make the mistake of key word “stuffing” your headlines; the google algorithm knows what you’re up to with that, and it will penalize you for it.) It’s a proven fact that headlines consisting of 6-8 words will have much higher click through rates than one with more or less words, so try to keep them in that range. And ALWAYS make sure you are using all that SEO and keyword research when creating your headlines and your content. Keyword-rich headlines and titles are the best way to increase traffic to your site and make sure your new content gets seen, read and shared.
Next Generation of Responsive Design
In 2017, we live in a world where our sites are not only visited by a variety of different devices and screen sizes, but the same customers are returning to our sites at different times using different devices. A truly responsive site needs to ensure it provides a consistent, rewarding experience across mobile media channels at all times.
Consistent Experience Over Mobile Mediums is Important
For example, a potential customer visits your site in the morning, via their tablet. They might be looking for information or using a specific feature or researching a particular service. They meet with their boss for lunch and want to show her that your business might have the feature/info/service they’re looking for, so they pull out their cell phone to confer. If the information the potential customer saw on her tablet is not on her phone display or in the same location, that’s a potential lost customer. By ensuring consistency of confirmation across all devises, you do your best to control the experience for your site visitors and ensure you’re not giving them any reason to abandon your site halfway through their overall experience.
Authentic, Eye-Catching Visuals are Essential
A recent survey by Digiday.com stated that 40.3% of marketers found their visual content was three times more effective than their text content. Having captivating images on our website is VITAL for a number of reasons.
Google Rewards Visual Content Visual elements attract and engage readers and prove out significantly higher conversion rates than mere text content alone. When optimized correctly, images also contribute to higher organic traffic via search engines.
Fewer Stock Photos Mean More Authenticity One of the biggest, hottest
trends right now is the significant movement towards getting away from overused, stock photo caches and replacing them with authentic, unique images.
SEO is becoming UEO: What’s UEO?
The SEO sphere is always an ever-changing, ever-evolving world of buzz-terms, recommendations and A/B testing, and 2017 is no different. Most significantly, SEO is evolving into UEO (User Experience Optimization), and Google will begin to skew towards sites that provide a better user experience. Here are some key trends and tips on which to focus.
Pay Attention to “Intent Based Searching”: Google has built its’ new algorithm to establish metrics that previously had gone unchecked, the biggest of of these being “Intent Based Searching”. Google has been looking at why a user entered the words for a search query, and what they want from it, rather than assess it as just keywords strung together. This approach is to better understand the user, to provide a greater personalized experience for them on the web. With the advent of this methodology, it’s a sure bet that SEO will increasingly be about relevance and user intent and less about keywords.
Social Media: Even More Necessary: Social media channels such as Facebook, Twitter and LinkedIn will become even more important, and will gain more importance on SERPs (Search Engine Results Pages). Make sure you’re prepared by having a solid social media presence established, that you’re continually taking steps to build your followers, and that you’re developing a plan to boost your social media pages and posts. Don’t forget to utilize social media analytics (such as Facebook Insights) not just the standard Google Analytics for true intel on your social media relationship.
Know and Nurture Your Audience
A pattern is forming here clearly indicating that defining and improving the “user experience” is primary when it comes to making sure your maximizing your online presence. Therefore, it naturally follows that a key component to enhancing UEO is putting in the time and effort to really KNOW your customers.
Be Value-Add: Once you begin using analytics to understand your visitor more and you’ve used website engagement tools to ensure you’ve captured contact information, keep your client coming back for more – and encourage them to spread the word – by being a partner that is “value-add” in their business. Today, the model is much more “B 2 People” than the old “B2B” or “B2C” model.
Give us a call and let’s talk about these and other tips we can give you to ensure your maximizing your potential (651) 628-4000.