With rising paper and printing costs, now is a great time to strengthen your online marketing program. No matter how many hours you have invested in making your website look fantastic you still need to help people find it!
While there are many, many ways to bring people to your site, today I want to suggest advertising in directories. Take advantage of as many free directories as you can. While they may be small, they tend to have more of a niche audience that is really searching for what you have to offer.
Here are some leads to get you started:
Chamber of Commerce. If you are involved in a chamber, find out if they have an online directory! If they do, make sure you are listed and that the information is up-to-date.
Yellow Pages (Online). Search for your business at www.yellowpages.com and see if the listing is accurate. Ours certainly isn’t! It does take up to 30 days for this information to be corrected, so be sure to check your listing periodically to ensure it is actually updated.
Google Maps. Did you know you go to www.maps.google.com and just type in a business name? The information that pops up is editable, so make sure it reflects your business well! Also make sure that your industry is accurate. Why? You can type an address into Google Maps and then search for “pizza” or “bed and breakfast” around that location. Make it easy for people to find you!
These are a couple of free options. There are many others if you want to invest financially, some of which are industry specific. For now, invest some time in getting the word out and then build your directory marketing based on the results you get. As always, remember to ask new clients how they found you!