The current worldwide web is commonly referred to as “Web 2.0” and is defined by search, social networking sites, RSS feeds, online media and more. One of the top current trends is personalization. This is where the customizable homepage has stemmed from, such as Google’s igoogle, which offers uses the opportunity to set preferences for their own homepage including email, local weather and sports scores.
Another trend is the mobile web. It has been popular in Europe and China for a long time, but has rocketed in US markets with the release of the iPhone and increasing accessibility of other mobile “smart” phones that allow us to access the web while in our cars or at the mall. The stigma of mobile web as a businessperson’s tool is fading as more and more consumers use their smartphones to update Facebook or do some online shopping.
Online videos and Internet TV are also rising in popularity. Although YouTube has been popular for a long time, the world of online video and internet TV will continue to grow with options like sharing, personalization and higher quality imaging. Evolve Systems recently launched our own video system that allows clients to stream videos on their own sites or even set up their own video site to create online communities. If you’re interested in using video technology on your website please contact us! We would love to talk to you about options that range from simple and economical to intricate and robust.