There’s a good chance your website is shouting from the mountain tops. And that can be a good thing. But if it’s shouting all the wrong things about your business then that would be a bad thing. So how do you know the difference? Let’s take a closer look at some examples of websites behaving badly.
One Page…or Less
It may seem rare that a business would not have a presence on the internet these days but it’s more common than you might think. If you’re one of those entrepreneurs who doesn’t think they need to do much with a website you are not alone. Take a look at these disturbing survey results posted in this 2013 article from Yodle:
“Many small business owners are still not adopting modern technology and marketing approaches. Although just over one in two SMB owners (51%) use technology to help with accounting operations, this dwarfs technology utilization for appointment booking and scheduling (39%), customer relationship management (34%), point-of-sale systems (25%), and acquisition marketing (14%). Additionally, more than half of SMB owners do not have a website (52%) or even measure the results of their marketing programs (56%).”
Fact: most people go to the internet first to learn more about a business before they ever set foot at your doorstep. And mobile devices make that search quicker and easier than ever. Right or wrong your potential customers are most likely judging your business by what they find or don’t find online. A solid online presence shouts legitimacy, professionalism and ‘welcome’ to anyone who sees it. Little or no online presence shouts “I can’t be bothered” or “I’m not considering your business needs, ideal customer”. Ouch.
Dusty and Musty
Seven years ago when your 14 year old nephew built your website the information was current. Great. If no one has refreshed that information, now that your nephew is away at college, then your site is probably looking old and dusty. Even if your site was designed professionally and is 2-3 years old. A lot has changed on the internet in all those years. To be brutally candid a lot changes on the internet every day. If your website has gone untouched for more than six months you run the risk of looking outdated. A website that shows current news, events or blog articles shouts that your business is alive and well. A website and your internet presence requires search engine optimization, social media and content to attract a continuing stream of new prospects and customer service options to your current customers. A website with outdated information shouts ‘buyer beware’. Ouch.
Why All the Shouting?
We’ve used the term shouting in this article to emphasize the fact that your website and online presence have a significant impact on your business. To quote the writer Ralph Waldo Emerson “Your actions speak so loudly, I cannot hear what you are saying.” The actions you take or don’t take online do the same thing for your business. Like it or not your website is shouting on your behalf. Make the effort to direct and manage your message, your image and your online presence. Your business depends on it.
Do you know the 2014 trends to leverage for your web presence?
What frustrates you most about outdated websites? Leave a comment below to get the conversation started.