Keeping your website up-to-date is one of the very best strategies in your marketing toolbox. While websites used to last several years a refresh in design can put you ahead of your competitors in a hurry. We pulled together some trends we expect in 2017.
Originality will get you noticed
Many sites have taken on a similar look and feel. A scrolling homepage with a wide hero image(s), several different blocks of information that communicates to visitors who you are, what you do, why you are different and some social proof. Most homepages have a lead capture request – like; ‘Sign-Up for Our Newsletter’ and perhaps some blog teasers.
While this format is informative and gets the job done – it’s becoming overdone to say the least. So how about something different? Have you ever checked out award winning websites on the Webby Awards site? Take a look – there are some very interesting, eye catching and original styles. Click on Winners and choose a website category – it’s kind of fun.
The Food and Drink category highlights, https://momofuku.com/. This site has a different style of menu and big chunky pics (this is referred to as card design) on their homepage to grab your interest and hopefully a click.
Visit the Business Blog/Website category and click on http://www.dowjones.com/. Take notice of the header and then scroll down before returning to the top. Initially the site looks the description of site that started this blog – but a return to top of the homepage changes the design and introduces a video and scrolling images with call-to-actions to learn more about Dow Jones. Look to the header and see there is no menu – just an icon with lines in the upper right hand corner – this is where you can find the menu. The design is cleaner and sleeker, hiding elements that can be easily accessed but give the page real estate to use images and a smaller amount of text.
Visit just one more site. The Charitable Organizations/Non-Profit category features https://www.onedrop.org/en/. The pictures say it all. This site makes great use of imagery to tell the story.
Make mobile a priority
Check out your Google Analytics. It wouldn’t be surprising for many companies to see that their tablet and mobile visitors exceed desktop visits. Make sure your site delivers the mobile experience that will convert and educate your prospects and clients.
Concentrate on UX and UI
UX, UI, really? UX is the abbreviation for user experience and UI for User Interface. Basically we are talking about getting into your web visitors shoes and understanding how things show up, look and work on your site for the best user experience. It’s about understanding where they are in the decision or buying cycle. It’s about understanding the messaging, choices and activities they expect to find and experience. It’s about anticipating what they want to do next and making it available, obvious and easy to accomplish.
We alluded to this when we talked about originality but you should know stock images are out. Your prospects and customers want authenticity and brand experience. Experiment with typography and video. These suggestions really are all about UX, once again.
Start 2017 with a new image
Being a bit unexpected and yet true to your brand, offering an original experience and delivering functionality that lets your visitors know you understand them and their needs will be rewarding for fresh web redesign in 2017. Not sure where to begin – ah, we can help you there.