In the past few months you’ve probably heard people talking about a new social network called Pinterest. Launched in 2010, Pinterest has experienced amazing growth. According to Entrepreneur.com, there are now well over 10 million Pinterest users!
But what IS it?
Pinterest is a new social media site that encourages people to “pin” images or videos of things they like or find interesting to their personal pinboards. Users then follow each other and repin or comment on the pins. Pinterest is unique in that it focuses on using visual content surrounding the concept of lifestyle and interest.
What businesses would benefit from using Pinterest?
The most obvious answer would be product-driven businesses whose target demographic is women, since almost 75% of users are women. However, any business interested in driving higher volumes of traffic to their website should consider joining Pinterest. Many companies and organizations that don’t have physical products are seeing great results using Pinterest. But the beauty of Pinterest is the visuals.
What are the keys to getting a successful start on Pinterest?
- Make sure you have compelling visual content on your pinboards. Include photos of how your products and services can be used to enhance lives vs. just posting photos of the items you sell. If your business is not product based, you can pin infographics, team photos or peeks “behind the scenes” around your company or even customer generated content like photos/videos of your customers telling what made them happy about working with your company. Additionally, one of the great benefits of pinning photos to Pinterest is that a link is included back to the source of every photo you pin, so it’s a good idea to pin photos directly from your website wherever possible.
- Create Pinboards around specific topics to generate followers among people with those same interests.
- Engage with others. Follow users that you think you’d like to follow you back. Like or comment on other’s pins. They may be encouraged to check out your account and follow you.
- Participate through multiple channels to increase followers quickly. Include the Pinterest button on your website so visitors can pin things they like to their pinboards. Promote your Pinterest presence via Facebook, Twitter, LinkedIn and Google+. Don’t forget to include a call to action telling your followers how to engage with you or your company.
- Measure your results. Are you generating more traffic from Pinterest? Check your web statistics to determine the referring page.
Pinterest varies from other social media platforms. The main idea for your business is to showcase how your product and/or service fits into the lifestyle of your target audience and create an emotional connection with your company conversion to your website or other social space and ultimately increase revenue. Take the next step and give Pinterest a try. Follow us on Pinterest and share your profile name so we can follow you.
Watch for our next post: The importance of content marketing within your marketing plan