Social media comes in many different shapes and forms including:
* Blogs (via Blogspot, WordPress, Livejournal, etc)
* Photos (via Flickr, etc)
* Tweets (via Twitter)
* Videos (via Youtube, Vimeo, etc
Social media is constantly changing and evolving, yet most businesses have a responsibility to be aware of current trends and technologies for possible integration and profit.
The most important thing to remember about social media is that it is an opportunity first of all to have a conversation with your customers. It should be a friendly social exchange before it is a business transaction, opportunity, or marketing ploy. Social media is about developing connections and finding new and fresh ways of connecting with your customers via your products and views. Social media are great tools when used properly.