What should be on the horizon for your business and online presence for 2015? In a word, storytelling. The business that masters the art of storytelling will rule the universe. Or at least the online universe that brings new visitors to your website and your doorstep. So far, we have looked at how storytelling works in business and offered some ideas to get you started. The next step is to create a story bank. It’s arguably the most important step in this process. Take a few minutes to read this article and let us know if you agree.
What is a story bank?
Simply put a story bank is an easily accessible repository for your business stories. Think of it as a place where you can organize and warehouse stories until you need them. The story bank stores each article by specific category and tag for easy searching and locating. The bank also serves as a sort of corporate memory and archive of the knowledge gleaned from day-to-day business practices and observations.
How do you start a story bank?
As we mentioned every business shares common components like employees, customers, sales challenges, product or service development, vendors and suppliers just to name a few. Look at every aspect of your business and then create categories based on each component or area. For example, you might create a category titled ‘Above And Beyond’ for stories about good deeds or extra effort made. The articles might then be tagged to cross reference a connection to employees, customer service or a specific product.
Tap into your team
Enlist your team to brainstorm ideas, create categories and contribute to and manage the story bank itself. Make it as simple as asking the members of your sales team to submit stories about how your products or services have made a difference. Be specific when you ask for stories. If you leave your question too broad like “Anything good happen this month?” the answer will often be ‘not really’. Plan to collect stories on a regular schedule such as once per week or month.
We all know that the right tools make any job easier. Think of a story bank as a multi-use tool for your business. Collecting stories allows you to easily keep track of your company history, progress, and growth and can become part of your annual strategy. Collecting stories through your team helps you keep a finger on the pulse of what’s happening in your business. And the bottom line is that storytelling is a powerful way to connect with your customers and prospects.
Don’t let this power tool go unused. Call us today: we can help you master storytelling for your business.