We’ve been talking about the significantly increased need for a well designed online presence for businesses of all sizes and industries. In our previous post we explained how we came to develop our Five Step Process. Whether or not you’ve benefited from our specific process a well thought out strategy is critical for your online success and positive results. Take a look at the main points in our Strategy step to see what key pieces you might be missing.
Plan is a four letter word
Yes it’s true; plan is a four letter word. But almost no other step in our process is as crucial to website and online presence success than doing your homework and building a plan. In our Strategy step we conduct extensive research into your industry, your competitors and your business. The findings of that research are then used as the basis for your strategy discussion in our comprehensive planning session where we create a sitemap and determine overall website functionality.
Too often businesses just toss up a website or jump on social media and ‘wing it’. The lack of planning, consistency, sense of purpose or forethought shows through clearly. We discuss this problem in a recent post: Your Website Is Shouting. Setting clear objectives will make your website or social media management much easier. You may be seeking to increase visits to your site, rank higher in search, engage prospects or use your site to support customers. We help our customers pinpoint and clarify their objectives to establish a clear path.
Testing and assessment
There seems to be an unending variety of software and technology on which to build websites making it a challenging choice. So during our Strategy step we conduct a technology assessment to narrow the field of choice based on your needs and desired functionality. Choosing the right software and technology will save you time and money by providing the right functionality to make your business run more efficiently. And finally, if you have an existing site we will run a detailed analysis to determine current internet performance and determine where you might have room for optimization improvement.
The Strategy step provides us time to gather a lot of information that will help us help you. Remember the goal is to create a powerhouse online presence that will get the business results you want. In our next post we will take a look at the Design step to give you some ideas about building a site that looks great and performs.
Have you set any objectives for your website or online presence? Struggling to get results? Tell us about your objectives and what your results were in the comments below.