Just because your website loads on a mobile device does not mean it is mobile friendly. Paying close attention to your prospects on the go and delivering an optimal mobile experience is a customer service win-win.
Here are some of the numbers you need to be aware of:
- 90% of people remain within 3 feet of their cell phone 24/7 – even when sleeping
- 98% of SMS text messages sent are opened
- 90% of MOLO (mobile local) search results in action
- ½ of all Americans will access the internet this year via mobile only
- A negative experience means about 57-61% of visitors never return
2013 is all about ‘Social Mobile Local’ – SOMOLO is the ‘in’ term
Integrating your mobile options and marketing in terms of SOMOLO will help you to reach those 90% of folks with their phones at arm’s length.
There are many options within the mobile arena and a learning curve to be sure. You may wish to start with our one of our latest blogs, Mobile Options – Here’s the Skinny.
Your plan should look like this:
- Do your research — look at your analytics for mobile traffic and mobile devices accessing your website. If 10% or more of your visitors are accessing your site via a mobile device you need to understand download times, streamlining their experience and removing frustrating user experiences. If you don’t, your competitor will.
- Minimize information and reduce content — Mobile users tend to use the internet a bit different than desktop users. They want to click to call, access maps and menus quickly, check-in via social platforms and have 1 click checkouts, sharing and viewing options.
- Prioritize important and most used content – use Google Analytics page and content analysis filter by mobile users. An awesome user experience (UX) comes from understanding your visitors need for information.
- Keep your branding and important features consistent across all your experiences.
- Use calls-to-action to lead visitors through site – user testing, flow analytics and conversion rates will let you know if you are getting it right.
- Include a search function if needed.
- Have a clickable phone number, social media follow buttons, maps, etc
Best practices for your mobile strategy should consider:
- Remember keep it quick – users are on the go
- Simplify navigation – get to know what your visitors want
- Design for easy thumb access – no pinching
- Make it readable – no zooming
- Create call-to-actions – measure conversion
- Optimize for local search – mobile users are mobile
- Measure and tweak for optimal UX
Start with fresh quarterly goals and objectives, 2-3 customer personas, knowledge of where they hang out online and create a UX to delight – it bears repeating; measure, optimize and go again.
We would be happy to help you look at your best options for mobile and getting involved in SOMOLO!