If you are familiar with the Internet, and lets face it, if you are a business owner then you probably are; you are most likely familiar with blogs. Blogs, coined weblog in 1997, have exploded from a few thousand in 1999 to now over 100 million today. That’s huge! So what’s the big deal? And why are business owners blogging?
A business blog can be used as a corporate tool, used to communicate with customers. It can also be used as a marketing tool. It’s cheap! It is an inexpensive way to get your name out there on the Internet. With a blog, you can share your company’s expertise, build web traffic and connect with potential customers. Another benefit is that it is easy to use. You can express your thoughts, share links and resources and publish it all in just a few clicks. The result it delivers is stronger relationships with important target groups. In a forum where your objective is not selling, you will be able to have more of a personal relationship with your customers; one where they don’t feel pressured to buy things.
A few more benefits: If you provide thoughts and insight, you will establish your company as a thought leader. People in your business will pay attention. Also, Google and other search engines reward sites that are updated often, that ling to other sites, and that has many inbound links. If you are blogging, you will do all of this, and you will begin to see your SEO improve.
Finally, Most Content Management Systems (website tools) like Amiro.CMS, which is what we use, include a blog feature. Why not take advantage of it?
Something the above benefits all have in common, the main reason you as a business owner should blog, is to engage your customers. It gives customers an insight into your company, a chance to join in discussion, discover tips and insight and best of all, provide feedback.
And that is why you as a business owner, should blog.