Podcasting, while having existed for at least half a dozen years, is being embraced by more and more potential clients and business partners.
Whenever a new technology arrives on to the scene, businesses appraise it and begin to wonder if it has any application or benefit toward their business. Certain technologies have demonstrated their benefit right away; telephones quickly replaced carrier pigeons, emails proved surprisingly useful for communication, and as soon as it was demonstrated that the Internet was not a fad, company websites just made sense, even if it was just a static web page like a restaurant menu instead of a dynamic directory that was continually being updated for visitors (which Evolve Systems can so totally help you with!).
But not all businesses have such a clear return on investment; despite our praising the virtues, not everyone is convinced things like social media (and blogs) are helpful to a company other than as a way to grab more eyeballs. Podcasts are much the same way. Everyone has listened to a podcast and been impressed or blown away by the content and relevancy, but few take it a step farther and create their own podcast. Evolve Systems would like to take a moment and try to convince you why your business would benefit from having its own podcast.
Note – Evolve Systems is working on creating our own Evolve Podcast, so we’re learning this right alongside you!
1. Podcasts are Relevant
Podcasts allow your company to have their own equivalent of the nightly news delivered to subscribers each week. For example, in the world of computing, Apple is rumored to be releasing or announcing the iPad 2 in the first week of March. For Evolve Systems, this is relevant to us because iPads are becoming a major source of Internet browsing, and websites that look good in a mobile browser are of significant interest to us. A good Evolve Podcast then would be a discussion between programmers and sales people talking about the iPad, what a great device it is, what we think Apple will unveil, how websites will look in its browser, what benefits and challenges Amiro.CMS and other CMS systems will have with it, and what the future may hold for good web design. We’d then tag the podcast appropriately “Evolve Systems Talks IPad 2 and Web Design”, then seed it on the Internet through iTunes and other channels, while promoting it on our website and through social media channels.
At that point, as the news breaks, everyone searching for information about the iPad 2 + web design will see our podcast. Similarly, your business could benefit as well.
2. Podcasts Require Minimum Time Investment
In the world of podcasts, a new update a week is the minimum expected. This may sound daunting to many companies, but it merely takes the commitment of 20-40 minutes of your time each week to record a podcast, with possibly an additional 10 minutes of time for any edits and uploads to the Internet that are required. For approximately one hour of your time, you now have an additional source of exposure for your company that is being shared and passed around the Internet. And if your content is a good mixture of information, exposure, sales pitch, and engagement, then people will be sure to come back each week to hear what you have to say about the next big happening in the industry.
3. Podcasts Have a Huge Market Share.
…by which we mean that podcasts are growing in popularity and are everywhere. The podcasting industry brings in significant revenue each year, and 2010 was the year podcasts moved into the mainsteam in a big way. If you have ridden a city bus recently, you will see every business man and business woman with earbuds in their ears, and they aren’t listening to the radio: they are either listening to music (as everyone needs a break every now and then) or they are listening to a podcast relevant to their particular profession. All smart phones now carry onboard memory that allow the storage and portability of podcasts. The average commute is roughly between 20-40 minutes long, the perfect time to catch up on your specific industry news through a podcast or other medium.
If 2010 was the year podcasts grew up, then 2011 will be the year that podcasts explode. Your business should be part of the podcasting phenomenon.
4. Podcasts are Inexpensive.
At their cheapest, podcasts are simply an mp3 file. However, anyone can tell the difference between an audio recording made in a bathroom and one made in a dedicated room. Evolve Systems has already invested in professional audio and recording equipment and set up a recording studio in our offices. We will work with you to figure out a podcasting strategy and schedule, determine hosting services and platforms, and even sit in the room and moderate the podcast discussion if necessary. Additionally, Evolve Systems is developing a process for recording video podcasts.
Evolve Systems has already footed the majority of the bill. We’d be happy to work with you and set up your business with its own podcast.