Following our process, we led MACV through each stage of their digital transformation. The MACV team collaborated with our experts at each stage, from branding to site launch, so every piece was strategically created.
During the branding process, we reimagined the MACV logo. The final result was an appealing and approachable logo that accurately reflected their mission and vision now and in the future.
2. Website Development
During the development phase, we focused on the visitor experience across the different audience groups. For veterans visiting the site, they could easily navigate to the services of interest while those looking to get involved, could easily access the information they wanted.
3. Site Integrations
To streamline MACV’s day-to-day organization, we integrated multiple pages and tools for a seamless, business-specific platform. Not only did the website assist their audiences, it helped simplify their internal workload. Some of the site pages and integrations included:
- Customer relationship management (CRM) platform
- Online donation management software
- Volunteer listing and application tool
- Event calendar and registration program
4. Website Support
To keep the site performance top-notch, MACV receives ongoing, monthly website check-ups and updates. Our website experts ensure their site is secure, up-to-date, and backed up.