As we reflected on our goals and team, it was clear that it was time to follow our five-step process and revisit our first step, design. This is the process of matching our brand with our voice, culture, mission, and vision.
Our branding no longer showcased who Evolve was, and a rebrand was the solution. The main goals of our rebrand were to better align with our:
- Culture and team
- Tone of voice
- Service offerings
- Industry leadership
- Agency business focus
Overall, our rebranding goals were to authentically reflect who we are, what we do, and how we want our clients to feel when working with us.
“When your brand is out of alignment, your messaging becomes muddied and confusing, creating problems both internally and externally for your company. Engaging in a rebrand begins with an internal team focus on clarity around your values, goals, and mission. This, in turn, translates to consistent and authentic messaging that clearly communicates your brand to your customers, building loyalty and trust.”
– Alison Brueggemann, Art Director at Evolve Systems