They had a website that was over a decade old, and while they offer exceptional design and landscaping services, they were having a hard time consistently attracting their ideal client. They held the common belief among many businesses that all they needed was a new website and their problems would go away. Our team at Evolve saw a much larger opportunity to change the way they do business and overhaul their brand language.
Unwilling to rebrand, our design and development teams needed to use the existing logo and colors to update their brand’s look and feel. We took a look at brands their ideal clients were loyal to in other areas of their life – auto, homegoods, apparel, etc. and made sure that our work reflected the style and experience of these brands. We needed to adopt similar high-end design motifs in order to better align with the lifestyle of Gary Anderson’s target clients.