We began our relationship with Gunderson Construction Inc. by facilitating a discovery and strategy session to fully understand their business needs.
Our team of designers created a fresh, responsive website that competes for market share within their industry while simultaneously building visibility and brand awareness. Adding information on the site about who Gunderson Construction, Inc. is, the services they provide, their expertise, and what kind of past projects they were associated with, we created a differentiated message that sets them apart.
Diving into their social media, we increased brand awareness and integrated online marketing tools to drive traffic to the new website. We created a strong elevator pitch and defined their target market by identifying their construction areas of expertise. We also helped Gunderson Construction, Inc. update their social media content. The importance of having a presence on social media sites is to raise brand awareness. When asked the question, “If your potential client doesn’t know you have a website, where else might they be able to find you?” Gunderson Construction, Inc. can now answer this confidently and know that their messages are consistent on all platforms. It is essential that a company is represented in all the places their target market occupies.
We were also able to add a page on their website dedicated to their project portfolio. This portfolio showcases their previous projects with detailed information and clearly expresses their construction areas of expertise.