Elevating a Fluid Power Distributor: Oil-Air Products’ Digital Transformation
Partnering with Evolve Systems to improve brand perception, improve the customer experience, and gain a competitive edge in the marketplace.
Oil-Air Products
Website Redesign + Marketing Support
Industry
Manufacturing
Helping Businesses Stay Competitive in the Digital Age
Oil-Air Products is a leading distributor of fluid power products and a provider of specialized services for OEMs and operators. Their current website showed only a fraction of their service offerings and 1M+ products. They needed an updated website that reflected their depth of expertise, unique services, and expansive catalog.
Evolve Systems partnered with Oil-Air Products to redesign their website with an online product catalog and functionalities that enable quote cart and e-commerce capabilities.
Our Team
Our talented team had an existing partnership with Oil-Air Products, providing branding, website, and marketing services over a decade. Their new website sets them apart from other fluid power distributors by highlighting their specialized engineering services, fluid power expertise, and world-class product offerings.
Key Features
- Interactive Product Pages: New product pages with convenient search and filtering functionalities.
- Quote Cart: Simplified quote process that can easily be converted to e-commerce.
- Service Pages: Clearly categorized pages that highlight their hydraulic and pneumatic services.
- Responsive Design: An improved experience across all devices.
Results & Impact
- Increased engagement, resulting from an expanded website and marketing efforts aimed at increasing traffic and customer inquiries.
- Improved ordering through a quote cart that simplifies the experience for customers and staff.
- Stronger brand perception achieved through a modern look and improved content, strengthening their status as an industry leader.
- Scalability with an organized online catalog and the ability to quickly upload new products to the website.
