After SCN Printing Inc.’s discovery session, the first step of our 5 step process, we developed a comprehensive website strategy.
1. Flexibility and Growth
SCN Printing Inc. needed to build their website on a platform that supported modern functionality and feel. This meant creating a WordPress website that was flexible to the unique needs of their business.
2. Customized User Journey
The design and development of the website were specifically guided by user experience (UX) and user interface (UI) best practices to ensure positive visitor interactions while authentically guiding them through their preferred customer journey.
3. SEO-Rich Content
The website content was optimized to align with user interest and SEO best practices. The new copy heightened SCN Printing Inc.’s communication with visitors and customers by offering detailed information in a condensed manner that would inform and engage the visitor.
4. Post-Launch Marketing
The refreshed website provided a foundation for digital marketing to succeed. After the website launch, SCN Printing Inc. was able to implement sales and marketing tactics that supported their business plans. Some of these marketing initiatives included:
- Added and updated product pages
- Created a branded capabilities deck
- Product-based social paid advertising